SEO just got a lot more interesting for those in the EU as Google has brought featured snippets to 10 European countries and languages. This means that the featured snippet could be the visual #1 organic result on pages where the search query triggers a featured snippet in the search results.
The ten new countries/languages are:
- Czech Republic (Czech)
- Denmark (Danish)
- Germany (German)
- Finland (Finnish)
- France (French)
- Italy (Italian)
- Netherlands (Dutch)
- Norway (Norwegian)
- Poland (Polish)
- Sweden (Swedish)
Prior to this expansion, Google was displaying featured snippets to 10 locales, including the US, which was the initial country when Google first began testing them.
RankRanger was the first to notice the expansion of featured snippets into some of the locales in their tracking.
For those needing a crash course in featured snippets, Gary Illyes shared his tips for SEOs wanting featured snippets. John Mueller shared tips on finding featured snippets or you can use a new tool for featured snippets by SEMRush, which also makes it easy to find the featured snippets your competitor’s rank for.
SEOs are still hoping that some kind of reporting will show up in Google Search Console specifically for featured snippets, something Google had said they were working on.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020