Gary Illyes from Google was asked about whether we we would be seeing a Penguin update this year or not, and he surprisingly did confirm that yes, we will see it in 2015.
It has now been over a year since we saw the last Penguin update, with the last refresh happening in October 2014. So finally having a confirmation that it will be happening within the next two months or so is good. John Mueller had previously said it was likely it would be this year, but that he had no confirmation on that.
This upcoming Penguin will be the switch over to the real time Penguin, so webmasters will no longer have to wait a year or more to see a new update or refresh.
I suspect we will see it happen sooner within the two month time frame than later. Google traditionally tends to not make changes that will have a huge impact on the search results in the midst of holiday shopping. But with the real time Penguin, and the fact webmasters can recover much more quickly, might result in having it happen closer to Christmas than we usually see changes.
But this is great news for those stuck with Penguin…. it is on the way soon!
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020