Dan Barker was the first to notice featured snippets being displayed for sports betting odds.
Here are some sport examples as well, for various professional sports teams:
One thing that is obvious is the website VegasInsider is a clear winner from the sports betting side, as it seems that team searches all trigger featured snippets from their site. Bing has also moved into the betting prediction market, although through their Bing Predicts program, and they don’t link to outside sources for predictions.
They do not seem to trigger for very many political searches though.
Featured snippets for sports betting will likely be a hotly contested property, with major betting sites wanting to ensure their own sites show up for these searches. And while it is possible to optimize for featured snippets, not many SEOs are currently practicing featured snippet SEO at this time. But if Google moves into your market area, it will be something you want to do.
It will be interesting to watch and see if Google continues to serve featured snippets for these queries, and how quickly competition can nab some of those featured snippets.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020