Sergey Alakov spotted this test it shows Google placing the “People also search for” much higher in the individual business information panel.
Here is the most aggressive version, which sees the “People also search for” placed right after the map, and before the ratings or any of the reviews.
Here is a second version, which places it beneath the ratings but above the reviews themselves.
And here is the third one, in its usual position, showing beneath the ratings and the reviews for the business, the position that most local businesses are probably happy with.
It is important to remember that these are showing when someone has clicked through from local 3-pack to show an individual business information, so Google is potentially diverting traffic from an individual listing in their search results.
It isn’t clear how widespread this test is, as I was unable to replicate it. But for local businesses, it isn’t a great test, especially if Google finds that searchers are actually using them.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020