Google Analytics Adds New Surveys 360 To Its Collective

You run a campaign. You look at your website traffic. It goes up, but people are still leaving without converting. We’ve all been there. We’ve all screamed out with that burning question – WHY?!

Starting today, Google’s helping you figure that out with the introduction of Google Surveys 360.

Using your web analytics data, you can now survey visitors who browsed through certain pages – like your products or services – but left without purchasing or otherwise converting.

This is a bigger step into the enterprise marketing solutions the Google Analytics is trying to roll out. Adding Surveys with the other Analytics 360 Suite solutions helps to create an integrated solution that not only helps plan, measure and retarget, but now also helps marketers understand more about visitor intent.

Google Surveys 360 not only allows you to design your survey, it expands upon the base that Google Surveys (not 360) provided. Additionally, you can select who you want to take it using demographic data, user list or a variety of other targeting. The survey can be deployed directly on your website, or via various publisher partners and mobile apps. Respondents are incentivized with Google Play credits to answer questions across networks of news and entertainment sites and apps. Google takes care of the back-end demographic checking to make sure you get a statistically representative sample based on the demographics you’ve chosen.

Your results are delivered in real-time. Google provides graphs, charts and cross-tabs, segmented by your demographic selections. Pricing is based on the distribution method and number of questions you ask and range from one cent per response to $3 per completed survey.

Google Surveys 360 integrates the best features of a survey creation tool and market research tools, all from within the familiar Google Analytics Solutions dashboard and integrated menus.

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Thom Craver

SEO & Digital Analytics Expert. Find him at at Thom Craver

A self-proclaimed marketing guy in a geeks body with nearly 20 years in HTML and Web experience, very few people have the unique perspectives on making the Web work for business than Thom. A seasoned techincal SEO and digital analytics veteran, Thom has been building Websites since 1993 and been involved with SEO since 1999. A serial entrepreneur, Thom has owned and operated two successful companies and been involved with several start-ups. He has taught for several major universities and colleges, trains and speaks regularly at Industry events and is a veteran of TEDx. In addition to The SEM Post, Thom's writing credits include popular industry news and blog sits and he's ghost written over a dozen technical training manuals. His newest venture Learn With Thom offers a self-paced online learning platform to learn Google Analytics.

Latest posts by Thom Craver (see all)

• Google Analytics Adds New Surveys 360 To Its Collective - October 20, 2016
• Google Analytics Is Now A Suite of Products - March 15, 2016