While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a great range of basic reporting condensed into a single row.
This report allows these advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. If you want to drill in, just click on any account to see the Campaigns in that particular account.
As with any AdWords report in GA, this new report shows you both AdWords metrics (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). Use these metrics to get a better understanding of how AdWords traffic performs on your website or in your app.
You can find the new reporting listed under “Acquisition” in the sidebar of Google Analytics.
Jennifer Slegg
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