If you run Google AdWords, you might have gone the custom reporting route in order to better track sitelinks performance in your AdWords ads. But Google Analytics has made a chance to now offer Sitelinks reporting as a standard offering in their reporting.
To access the new Sitelinks reporting, on the left sidebar choose Acquisition -> AdWords section in Analytics.
It started rolling out to users a couple of weeks ago, but seems to have (nearly) finished rolling out this week to all Analytics users. It also shows up for sites that have not done any AdWords advertising at all.
This is great news for advertisers who want to be able to run sitelinks relate reports within Analytics. Google has added a support doc for their new feature here.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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[…] Google Analytics Adds Sitelink Reporting For Google AdWords: Find out how you can now track sitelinks’ performance in Google Analytics. […]