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Google AdWords Testing Outlined Ads Tag in Search Results

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Google AdWords is testing another version of the “Ads” tag that shows in the search results to show AdWords ads.  This one has a green outline around the Ad tag, rather than a solid green filled ad tag.

Here is what it looks like:

As you can see, it doesn’t stand out as ad as much as others, and I suspect advertisers will like this version of the AdWords ad tag much more.  But it could be that because of it blending a bit more, it might not be subject to banner blindness like the usual ad tag does.

This one is definitely not as noticeable as the usual green tag Google has been using since June 2016, when they officially switched from the yellow Ad tag.

I haven’t seen it live in the search results, and it is unclear if it is just being tested on mobile or if it is being tested on desktop too.

H/T to Sergey Alakov who spotted it.

Added: Here it is on desktop too:

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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