The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

You are here: Home / Google / Google AdWords Testing Jump Scroll Product Listing Ads

Google AdWords Testing Jump Scroll Product Listing Ads

at PST By

google jump scroll plaGoogle is testing yet another variant of Product Listings ads.  While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality.

Frederik Hyldig from s360 A/S spotted the test in the search results and sent them to The SEM Post.

Here is how it displays in the search results, with a clickable arrow on the right hand side.

shopping-scroll 1

When you click the arrow, instead of the usual side scroll you usually see in Google’s carousel style results, this one will display five new shopping results, without doing any side scrolling through multiple listings.

Here is how it appears when you jump to the next five listings.

shopping-scroll-2

The PLA shows a total of ten products.

Here is how the same search normally appears:

shopping-no-scroll

This seems to be one of the many limited tests we see Google AdWords trying out for the PLAs.  Most notably, they tested a “click to expand” product listing ad which got lots of attention but doesn’t seem to have been rolled out wider.

Thank you to

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Sign up for our newsletter