When Google shows Product Listing Ads (aka Shopping Ads) in the search results, we either see one row of results above the AdWords and organic, either as a static box or as a new sidescroll carousel of PLAs. And if they appear on the right sidebar, they usually appear in two rows. But now, Google is testing showing three rows on that sidebar.
Here is how it looks in the search results:
And some more examples of just the PLA section in the sidebar:
As you can see, it covers a wide variety of product types, so it isn’t restricted to one particular market area.
I could only find examples with 9 products, not 10, 11 or 12. Is this just the start of a test so it is limited to the maximum 9 that shows in the PLA carousel? Did they enable the third row but forget to increase the actual number of products that could appear? Hard to tell.
I saw no evidence of Google changing away from the single row style of products above their search results. This is only the PLAs that appear in the right side bar that show 3 rows of products instead of the usual two.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020