For those who haven’t spotted the 4 AdWords ad test in the wild, here is what it looks like:
Dr. Pete Meyers from Mozcast reports that for the keywords they track, Google is still displaying 4 AdWords ads at the top – above the organic results – about 1% of the time.
This test definitely brings it in line with one of Google’s regular tests, which are often shown for 1% of all searches, either within a specific country or worldwide. And based on reports, this continues to be a worldwide test.
This also changes things up quite a bit for advertisers who are looking for the top AdWords position. Suddenly there are 4 spots up for grabs at the top, instead of the usual maximum of 3s, but since it is only a 1% test, it can be a bit harder to optimize, especially if you are challenging for that 4th spot. But it also means if you aren’t in that top 4, you have no shot at being displayed near the top of the search results, since those sidebar ads are no longer available with this 1% test.
Google confirmed the test to us earlier this month, stating they were testing it for some desktop queries, although some people have also reported seeing it on mobile as well.
Jennifer Slegg
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