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    Categories: GooglePay Per Click

Google AdWords Advertisers Win Appeal in Class Certification Case

A group of Google AdWords advertisers have won an appeal that would allow them to sue Google as a group. The previous court had denied the group class certification based on their claims.

The appeal case is Pulaski & Middleman LLC v. Google Inc.

The group argues that between the July 2004 and March 2008 Google was charging advertisers for ads that appeared on error pages as well as parked domain pages. But the previous judgment in the case determined that because some advertisers could have benefited from the ads and made sales from them, that class certification should not apply.  In other words, not all advertisers were affected the same way by the ad placements.

According to Bloomberg, the successful appeal means it returns the case to a trial judge.

Monday’s appeals court ruling returns the case to a trial judge for further consideration. The appellate panel also sided with the advertisers related to a method for determining damages in the case.

Google declined to comment when asked about the case by Bloomberg.

It isn’t clear how many advertisers are involved.

The appeal can be found here.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.