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Google Adds Store Distance to Product Listing Ads

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distance plas

Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads.

Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel.

distance pla 2

Here is another example:

distance pla 1

Google did start displaying distances to retailers last month in the single product knowledge panel style of product listing ads.  But showing them in the product listing carousel, which tends to cater to online shopping, is something new.

And for physical retailers, this could bring back more traffic to physical stores, especially if the “receive same day” aspect is important.

It is unclear if advertisers have to opt into this, or if it is only displayed when a business is nearby.  Or perhaps Google only does it if it is available in that specific location.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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