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Google Adds Social Media Icons & Links to Local Knowledge Panel

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google local social icons kpIf you are a local business, you will want to check your local knowledge panel – Google is now displaying social media icons and links in their local knowledge panel.  These are similar to the ones Google shows in the knowledge panel for big brands.

Joy Hawkins, via Ryan Scollon, posted a screenshot this morning showing showing the social media links.

google local social icons

They do show quite low on the page depending on how many features a local business has in their local knowledge panel.

Google shows the same range of social icons they seem to show in their regular brand knowledge graph including Facebook, Twitter, Instagram, Linked in, and Google+.

Google seems to be pulling the social media profile info either via citations or the links or open graph markup on the homepage of the business.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. “Google seems to be pulling the social media profile info either via citations or the links or open graph markup on the homepage of the business.”

    How could Google glean any of this information from Open Graph markup, which has no utility to declare social account information (it doesn’t even have a mechanism to declare the Facebook account associated with a website or article)?