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Google Adds Shopping Ads to Image Search Results

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google image search plasGoogle has officially added Product Listing Ads to image search results.  They are now available to all advertisers as part of the Google Search Network.

We spotted Google testing PLAs in the image search results back in January.  The new PLAs in image ads look the same, except for a difference in the URL color which went from grey to green.

shopping ads images

While these are available to all advertisers, it seems that not all searchers are seeing them.  I am unable to view any of the new ads from Canada, although I was able to view them during Google’s initial testing of them earlier this year.  It could be a slow rollout.

PLAs in image search results could do well since many searchers do go to image search for product related searches, especially when trying to find a style or color of a product.   It could also encourage some businesses to try PLAs, especially if they know they get a good response from image search to their organic images.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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