The rich results report includes all rich results, which includes structured data that shows up in Google’s search results for the site’s pages as well as any rich cards.
It appears under “Search Appearance” within the Search Analytics section. However, if you don’t have anything to display in this section, the “Search Appearance” selector won’t show up in Search Analytics.
It also seems to include information on AMP, although it isn’t clear if it is showing from the AMP news carousel or in the AMP results that appear outside the carousel. This does duplicate the AMP reporting already shown in that same section.
The addition of rich results isn’t that much of a surprise. We saw a screenshot from I/O last month that revealed both rich results and featured snippets were included in the “Search Appearance” drop down.
Google has really ramped up the reporting in Search Analytics in the past few weeks. They added comparison reporting for keywords and then for all the other options as well.
Jennifer Slegg
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