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    Categories: Google

Google Adds New Preview Book Button to Knowledge Panels

Tired of Amazon being the main place you have to go to in order to preview books you are interested in purchasing?  Google is getting into the preview book game with a new option they are currently testing that allows searchers to preview a book by clicking on a new box in the knowledge panel.

Dr. Pete Meyers from Moz was the first to spot the new addition in the Google search results.

When clicking on the “Preview book” link, you are lead to this page.

This is a pretty interesting move by WBut we have seen links to Amazon for many book reviews, but in the example Meyers posted, there are no book reviews listed, as the button is in the place we normally see the listing of ratings and review sites.

It is not clear how widespread this is, as it seems people aren’t seeing this.  But Meyers tends to spot random one-off tests, so most users might not see it until it is tested much more widely.

This is the latest in the many changes Google has been making for book loving searchers in recent months, in order to showcase books in the search results over the past few months.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.