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Google Adds New Hotel Carousel Features to Search Results

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Google is testing a new carousel style feature to local packs for resorts and hotels.  In addition to the usual information, it has added an additional carousel before the listings.

Dr. Pete Meyers spotted the test.  Here is what it looks like:

As you can see in the screenshot, there are new buttons in a carousel for “Top Choices”, “Guest Favorites”, “Budget Options” and more in the carousel that are not shown in the screenshot.

It isn’t clear if these are paid options or if they are organic.  But usually, Google features both organic and paid AdWords listings in their advanced hotel search features.

This does seem to be a limited test, as I was unable to replicate this on desktop or mobile.  But it does mean better exposure for those listed, although for some of them, such as “Top Choices”, there is no clear path for a hotel being listed.

Google has often tested various features in their hotel search, so this isn’t unusual for Google to be testing this, especially as Google favors carousels, particularly on mobile.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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