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Google Adds Detail Showing Number of Businesses in Home Services Ads

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Google is making it clear to searchers who trigger Home Services Ads that there are many more businesses beyond the three shown in the main search results page.

Normally, Google has a header at the top of Home Services Ads that says “<Business Type> serving <Location>”.  But when there are many more results beyond those three, Google is testing a new version that says “10+ <Business Type> Serving <Location>” or “20+ <Business Type> Serving <Location>”.  Here are some examples:

For businesses who are unable to score one of the top 3 spots for their business type, this is a good thing.  It could increase the odds that the searcher clicks through to see further results instead of simply choosing one of the three showcased.

For those who appear in the top 3, they probably won’t be as happy to see Google is highlighting the fact there are more than just the three businesses available.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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