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Google Adding Site Name to End of Titles for Brand/Site Queries

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site names title serpsGoogle is adding the site name to the end of some search queries in the search results, truncated the title in order to display a brand or site name at the end.

Here is an example of a search which included “thesempost” in the search query.

google title add site name

But what is pretty significant is Google is that Google is truncating the actual title in order to display the site name in the title as well.  So once again, shorter tags are ruling the day.

Google is only doing this for searches that are also including the site name or the brand.  The same search without the site name would show the usual title tag.  Here is the identical search query, the first including “thesempost” while the second did not.

google title add site name 3b google title add site name 3a

So Google is showing the full longer title as long as the site name isn’t included in the search query.

While some SEOs will likely not be happy with Google truncated the titles, it does reinforce that the result does come from the particular site or brand that is included in the search.  And this could be a good thing, especially for some queries where competitors might also show up when including the brand name,

Google has been using this behavior for a couple of weeks, taking advantage of the ability to show longer titles.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Google has been doing this for couple of years already now (maybe only recently for your site?), and I’ve noticed that its not always triggered by brand search, it can also happen on a generic search too.

    What’s frustrating though is sometimes (although not too often) Google gets the name of the site/brand incorrect and can place seemingly random words there. Seen it place a heading there that appears on every page, or an link anchor text that appears on every page, among other things.

  2. I have always wondered in which regions or which part of the internet Google tests things, mmmm