In a highly publicized case, 200+ German news publishers were fighting Google in court over the use of snippets and thumbnails in Google News, and Google made the decision to remove the snippets and thumbnails to minimize legal risk. I speculated at the time that those participating news sites would experience a huge drop off in traffic from Google News as people would click on other search results that had snippet text and thumbnails. That did happen, and those publishers want that lost traffic back.
TechCrunch reports that the loss of revenue from the snippet change is behind the publishers deciding that Google can use snippets from them again.
For all the unhappiness directed at Google by German publishers who accuse the company of financially benefiting from freely reusing their content to power its News search service, publishers have found it remarkably difficult to wean themselves off of Google and go it alone without the traffic that being made visible by Google inevitably generates.
The VG Media group said that lost revenues caused by a fall in traffic as a result of Google not using their snippets could trigger bankruptcies. Hence it now bowing to Google’s dominant marketshare.
It is unclear if the snippets are now being displayed by Google or if they are still showing without snippets.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020