Google has changed things once again and have returned both phone numbers and addresses back into local 3-pack results.
We have seen Google going back and forth over whether full addresses and phone numbers display in 3-packs over the last week. They were removed shortly after Google made the 3-pack change earlier this year, added them back last week, removed them over the weekend… and now they are back.
It isn’t clear why Google keeps flip flopping with this decision, and many thought the initial rollout last week was accidental since they removed them again within a couple of days.
But for businesses and local SEOs, this is a good change…. let’s just hope it sticks (again).
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.