For the first time, Facebook edges out YouTube for video views according to the August comScore data just released.
There is also the issue that Facebook Pages gives a much greater organic boost to posts that use Facebook videos that the user or company has uploaded over those posts that simply link to a YouTube video.
It also raises the question for potential advertisers. How much value is an ad that auto-plays before an auto-playing video on Facebook compared to a YouTube video which is clicked through to or clicked on in order to start playing? And that is something Facebook will need to address to advertisers as well.
However Facebook recently acquired LiveRail, in part to monetize their video views, so the changes Facebook has made to the videos on the platform, such as boosting organically any Facebook videos over YouTube ones as well as auto-play clearly shows that it is paying off for the social media company.
Here is the interview with comScore’s co-founder and chairman emeritus Gian Fulgoni on the findings.
Jennifer Slegg
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