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In-Depth Articles Significantly Increased in Google Search Results

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Mozcast has noticed a pretty significant jump in the number of in-depth articles being displayed in the Google Search results.

indepth articles

Looking at Mozcast data, there was a dip on September 9th before it increased to 12.7% the following day.  However, the September 25, 2014 jump went up by 30%, with in-depth articles now being shown in 16.6% of the tracked search results.

Dr. Pete Meyers from Moz also tweeted about the jump, so it doesn’t sound as though it is a bug in the Mozcast data.

We know Google has been pushing the in-depth articles quite a bit, but they unfortunately come at a cost to webmasters who might lose traffic when competitor’s pages get highlighted significantly by Google which increases CTR.  However, for those that are displayed as an in-depth articles result, it can drive up clickthroughs significantly.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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