Super Bowl 50 is now in the history books, but the ads that appeared before and during the “Big Game” will continue to get views during “overtime.” YouTube and Google have collected some stats around the top trends they saw during the game. For example, they saw a huge interest in watching ads on YouTube […]
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
Unruly Unveils Most Shared Video Ads of 2015 with ‘Friends Furever’ Topping the List
A cute video ad for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by Unruly. “Friends Furever” – which depicts some surprising animal friendships – has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February, putting it ahead […]
YouTube to Offer Premium Paid Subscription Videos
We have been getting new details about YouTube’s plans for an ad-free subscription service… but now we know of another new feature that goes along with that subscription – premium content. It is unclear if YouTube video creators can take advantage of this. But if they could, I could easily see YouTube becoming the “go […]
Google Showing More YouTube Screenshots in Image Search
There is a new and very large source popping up in the Google image search results lately. Google is now pulling images from YouTube to display in their image search results. The discussion came up on Twitter, but it is something I have noticed for a month or two, and some image searches tended to […]
YouTube’s Ad-Free Paid Subscription Close to Launch
It appears that the long-rumored YouTube paid subscription model is getting close to launching, with YouTube video creators receiving a new email from the company detailing new upcoming changes to the terms that prepares for the new subscription model. The paid subscription model, initially believed to include multiple levels, is know believed to be a […]
The Lessons to Learn From The Game of War Video Advertising Strategy
If you use any sort of game or watch Youtube with any regularity, you will have come across at least one Game of War ad. The one I saw first, on my digital travels (probably on Hulu or something) was the Lord of the Rings-gone-sexy one with that blonde model I forget the name of […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]
Using AdBlock With Chrome Results in Non-Skippable YouTube Ads
If you use Chrome and have noticed that all your YouTube video ads are suddenly non-skippable, you are not alone. Users with AdBlock enabled are suddenly discovering that YouTube is seemingly only serving non-skippable ads. The notion of non-skippable video ads isn’t new on YouTube, but it definitely isn’t the default method. Most videos come […]
Who Owns the #1 Ranking in YouTube for “Back to School”? It’s Bethany Mota
According to Google Trends, August is the peak month for interest in the search term “back to school.” This is the case whether you look web search interest worldwide or just in the United States. It’s also the case for YouTube search interest worldwide or just in the United States. And it appears that YouTube […]