Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for. Today, I got an email from Matthew Faraci of Agility PR Solutions announcing “a brand-new Squatty Potty video campaign […]
Baby Boomers are the Audience Most Advertisers are Missing on YouTube
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data […]
How to Turn Youtube Channels into a Reputation Management Powerhouse
Youtube videos rank incredibly well, especially for low-competition phrases which brand terms usually are. On top of that, they usually get that “rich snippet” treatment in search results (diverting searchers’ attention from other (quite possibly negative) listings that mention the brand. Both of these factors make Youtube an indispensable weapon in the hands of a […]
Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny
Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.84M last year – […]
Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help […]
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games
Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart. Channel 4’s “We’re The Superhumans” is the most shared ad of the […]
‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
With the Opening Ceremonies set to start this Friday, Channel 4, the British broadcaster airing the Paralympics, currently leads in the race to become the most shared Olympic ad of 2016. According to data compiled by Unruly, a video ad tech company, Channel 4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since […]
Why did Taylor vs Treadmill become a Viral Video Hit?
Most marketers would look at “TAYLOR vs. TREADMILL,” which was published to the Beats 1 Radio channel on YouTube back on April 1, 2016, and ask, “Was this just an April Fools’ Day joke or hoax?” All the video’s description says, “Distractingly good. Apple Music.” So, it’s hard to tell. But, after I saw the […]
Award-Winning Video Campaigns Are Also Delivering Business Results
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]