Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source. Yahoo has decided to only use Yahoo Answers as the only source for their […]
Yahoo Testing Their Own Larger Product Listing Ads
Google has been testing their own oversized version of Product Listing Ads and it seems Yahoo is testing their own version too. Yahoo’s version is actually running their own Yahoo Shopping Ads, so these are not the Google PLAs they have been testing in Yahoo Search Results. But instead of the maximum 2 lines of […]
Google Testing New Product Listing Ads Style in Yahoo Search Results
Yahoo has been showing Google search results to some searchers recently. And it seems that with the partnership comes a new testing ground for Google’s product listing ads. Here is how Google is displaying the product listing ads that are being shown on the Yahoo search results. They have a very distinctive shaded border around […]
Yahoo Showing Google AdWords Sidebar Ads With Extensions
Yahoo is testing Google ads in their search results with a unique twist. The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews. Here are some examples of the Google AdWords ads showing on Yahoo. And here is an example with ratings in the sidebar. It was also a test […]
Yahoo Testing Full Screen Video Ads on Search Results Page
If you thought Yahoo pushed their advertising a bit too far with at least four ads at the top of their search results, then they have just taken ad obnoxiousness in the search results to a whole new level. Yahoo is testing a full-screen size image ad in their search results, which transitions to a […]
Yahoo Testing Search Results Style PLA Shopping Ads
Yahoo is testing out a new style of shopping ad (PLA), and this one closely mimics a regular search result. Here is their new style. It includes a title along with a traditional description snippet, a line with the price, and then the URL. It looks very similar to an organic search result, as well […]
Bing Tags Breaking News Videos With “New” in Search Results
Bing is now displaying tags within their search results to show when videos are brand new when someone searches for a breaking news event. I searched for “earthquake Afghanistan” and refreshed a few times, then noticed suddenly current video results were surfacing in Bing on the first page of the search results. They also had […]
Yahoo Reaches Agreement to Serve Google Search Results & AdSense Ads
Yahoo has announced a new search partnership with Google that will see Google serve the ads and search results for Yahoo on up to 49% of search queries, replacing Bing’s own search results and ads that currently run on Yahoo. This doesn’t come as too big of a surprise, as it has been known that […]
Yahoo Places Obtrusive Ads in Middle of Local Knowledge Panels
When someone searches for your business on Yahoo, Yahoo serves up the standard local knowledge panel we are all familiar with. But they are also placing a pretty obtrusive ad right in the middle of the knowledge panel. Here is an example: You can see that Yahoo is running ad extensions in the ads to […]
The Growing Appeal of Native Advertising in 2015
Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]