As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]
New Video Lab Tackles Ad Blocking
This morning, Unruly is officially launching a new video lab designed to help advertisers deal with the increase in ad blocking software. I got an advanced tour on Tuesday afternoon, and it is well worth visiting. In fact, advertisers may need to visit the video ad tech company’s “Future Video Lab” in the very, very […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]