A cute video ad for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by Unruly. “Friends Furever” – which depicts some surprising animal friendships – has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February, putting it ahead […]
A New Source For Featured Snippets: YouTube
If you have been unsuccessful getting a featured snippet for some of the how/why queries in your website’s market area, there is a new source popping up in featured snippets – YouTube. What is especially unusual is this featured snippet is taken from result #7 on the page, with there being 5 text based search […]
Bing Tags Breaking News Videos With “New” in Search Results
Bing is now displaying tags within their search results to show when videos are brand new when someone searches for a breaking news event. I searched for “earthquake Afghanistan” and refreshed a few times, then noticed suddenly current video results were surfacing in Bing on the first page of the search results. They also had […]
Unruly Launches New ‘Outstream’ Video Ad Format with MarketWatch
On Tuesday, Unruly introduced a viewable “outstream” video ad format which creates new premium video ad inventory within article pages. Less than a month since its acquisition by News Corp, Unruly is launching the high-impact format across a number of News Corp titles, including MarketWatch, The Sun in the UK, and News.Com.Au. The In-Article format […]
YouTube to Offer Premium Paid Subscription Videos
We have been getting new details about YouTube’s plans for an ad-free subscription service… but now we know of another new feature that goes along with that subscription – premium content. It is unclear if YouTube video creators can take advantage of this. But if they could, I could easily see YouTube becoming the “go […]
YouTube’s Ad-Free Paid Subscription Close to Launch
It appears that the long-rumored YouTube paid subscription model is getting close to launching, with YouTube video creators receiving a new email from the company detailing new upcoming changes to the terms that prepares for the new subscription model. The paid subscription model, initially believed to include multiple levels, is know believed to be a […]
New Video Lab Tackles Ad Blocking
This morning, Unruly is officially launching a new video lab designed to help advertisers deal with the increase in ad blocking software. I got an advanced tour on Tuesday afternoon, and it is well worth visiting. In fact, advertisers may need to visit the video ad tech company’s “Future Video Lab” in the very, very […]
The Lessons to Learn From The Game of War Video Advertising Strategy
If you use any sort of game or watch Youtube with any regularity, you will have come across at least one Game of War ad. The one I saw first, on my digital travels (probably on Hulu or something) was the Lord of the Rings-gone-sexy one with that blonde model I forget the name of […]
What does News Corp’s Acquisition of Unruly Mean for Video Advertisers?
Some of the headlines that announced News Corp’s acquisition of Unruly focused on the large amount of money that changed hands. The Guardian reported, “News Corp acquires ad platform Unruly Media for £58m.” Marketing Land reported, “News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million.” The Telegraph reported, “News Corp completes […]
51% of Super Bowl Ad Viewers Only Watched Commercials Online
Super Bowl XLIX holds the record as the most viewed show in the US, with NBC charging $4.5 million for 30 seconds of airtime. However, more than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from Unruly. In fact, 51% of ad viewers surveyed in Unruly’s […]