Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for. Today, I got an email from Matthew Faraci of Agility PR Solutions announcing “a brand-new Squatty Potty video campaign […]
Baby Boomers are the Audience Most Advertisers are Missing on YouTube
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data […]
Google Adds Autoplay Video Preview Clips to Search Results
Google is adding autoplay video previews to the Google search results when someone does a search that includes video results. The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]
KnowledgeVision’s Knovio 3.0 is Not Your Old School Online Video Platform
KnowledgeVision Systems, a leader in smart media creation and hosting technology, has announced the immediate availability of a major update to Knovio, its cloud-based online video platform. Knovio 3.0 dramatically expands the capabilities of an online media platform that’s already used by more than 235,000 registered users in more than 2,000 companies and campuses on […]
How to Turn Youtube Channels into a Reputation Management Powerhouse
Youtube videos rank incredibly well, especially for low-competition phrases which brand terms usually are. On top of that, they usually get that “rich snippet” treatment in search results (diverting searchers’ attention from other (quite possibly negative) listings that mention the brand. Both of these factors make Youtube an indispensable weapon in the hands of a […]
Top 10 Super Bowl Ads for 2017 Depend on Which Metrics You Use
Marketers know that the New England Patriots beat the Atlanta Falcons to win Super Bowl 2017 by a score of 34 to 28 in overtime. But which Super Bowl ads won the Big Game? Well, as I observed in The SEM Post two years ago, it depends on which metrics that marketers use. Now, some […]
Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny
Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads across social media fell from 9.03M in 2015 to 7.84M last year – […]
Bing Adds “Save Video” & More Description to Video Search
Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to view later. YouTube itself has a “watch later” video feature, but this is different. On these Bing results (of […]
Red Bull Crowned Most Shareable Video Brand
Red Bull is the most shared video brand of 2016, according to new data released yesterday by video ad tech company Unruly. The energy drinks company jumped one place from the previous year to finish ahead of Samsung and McDonald’s in Unruly’s annual round-up of the top 10 brands whose videos have attracted the most […]
Unruly Taps IBM Watson to Improve Accuracy of Online Marketing Campaigns
British ad tech company Unruly has turned to IBM Watson to create a new cognitive powered psychographic targeting tool to increase the effectiveness of digital video ads. Unruly DNA combines the company’s emotional intelligence tools with IBM Watson’s machine learning capabilities to help identify and engage the people most likely to increase a brand’s sales. Unruly […]