Google Blog recently announced updates for several of its tools and apps for Android and accessibility. Roughly 1 billion people have some type of disability in the world. Development towards making products usable for everyone has long been a Google mission. It’s been one year since Google began expecting web pages to pass its mobile […]
Meta Tags: Writing Meta Data for Search Results & CTRs
In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]
160 Web Marketing Events Deserving Attention in 2016
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
Why Accessibility Will Matter More in 2016 and Beyond
It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web […]
SEO is Not Part of Website Development? Really?
After taking a website for a quick pre-launch spin before its designers moved it off the development server a developer said, “SEO is not part of development.” Although I was performing accessibility compliance tests for my client, not SEO, I was stunned. I started building websites in 1995 and SEO was been part of that […]
User Engagement as a Google Search Ranking Factor
The possibility of user engagement as a ranking factor is something that has been getting some traction amongst SEOs lately. Despite both John Mueller and Gary Ullyes saying things like CTR and Google Analytics don’t have any impact on rankings, other than to test updated ranking signals, many people still believe otherwise. The question came […]
Sign Up for Google’s User Experience Research Studies
If you are interested in all things Google, you might be interested in signing up for Google User Experience Research Studies, as they are currently looking for participants. And yes, they are even looking for SEOs. Pierre Far, a Googler who was formerly a Webmaster Trends Analyst, is looking for participants, saying they are “keen […]
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
Are You Your Own Worst Enemy With Marketing?
The other day, a friend tweeted that while trying to read an article on Elle magazine’s website, they were interrupted with a popup that required them to click “No thanks, I’ll risk bags and wrinkles.” In order to read the @ELLEmagazine women in tech story, I HAVE to click a link that says "no thanks, […]
Mobile Testing Beyond Google’s Responsive Web Design Test Requirements
When Google announced a new recommendation that websites must pass its mobile test, the rush to turn desktop layouts into responsive created what some termed “Mobilegeddon.” The logic behind Google’s decision is simple. The increase in smartphone searches created a need for websites to be user friendly on smaller screens. Websites that failed to be […]