One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out. We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet. Users have discovered another new test Twitter is […]
What Marketers Can Learn From These Hashtags Fails
Hashtags can be useful for marketers in so many ways. They can be used for conference events, for Twitter chats, for world events – pretty much anything that is interesting to either the world or even your market audience. Unfortunately, there are still many marketers who don’t quite understand how hashtags can also result in […]
Where Do They Get All Those Wonderful Toys? A Twitter Ads Refresher
Twitter Ads has been my personal muse for some time now, and that notion hasn’t slowed down one bit. Why? Much like their counter parts at Facebook, the Twitter Ads team continues to innovate and drive their advertising platform forward. Seriously, I catch myself mumbling, “where do they get all of those wonderful toys!” The […]
Image Search Startup Madbits Acquired by Twitter
Twitter has acquired Madbits, an image search deep learning startup based out of New York. Over this past year, we’ve built visual intelligence technology that automatically understands, organizes and extracts relevant information from raw media. Understanding the content of an image, whether or not there are tags associated with that image, is a complex challenge. […]
Google Indexes Far Fewer Tweets Than Previously Believed
With marketers paying so much attention to the social media power of Twitter, there hasn’t been a close look at how well tweets by users on Twitter get indexed nor how much of an impact those tweets have on Google. Google does not currently have data directly from Twitter (aka “the firehose”) to index tweets. […]