Many people weren’t happy with the sudden appearance of timeline notifications about Twitter accounts their friends followed or the tweets their friends favorited. There was hope it could be an experiment, as it didn’t seem to show on everyone’s timelines. But it would appear that it is here to stay as Twitter has confirmed the […]
Twitter Begins Showing Follows & Favorites in News Timelines
If you have wondered why you are suddenly seeing when someone has followed someone or favorited a tweet in your news timeline, you are not alone. Twitter has stepped up their testing to show follows and favorites of people you follow in your timeline. In this example, two of the three items visible on the […]
FDA Watching What Claims Companies are Liking & Retweeting
Most companies don’t think twice about “liking” or “favoriting” what customers are saying when talking about their products or their brand. But it turns out the FDA is paying close attention and going after those companies who are liking or favoriting claims which are not proven. The FDA has sent out at least two warning […]
Twitter Testing New Promoted Video Ads For Advertisers
Twitter has announced they are expanding their Twitter Video Cards tests with promoted video ads. Twitter began testing native videos earlier this year, incorporating feedback from both brands and users. While the initial videos were short 6-second Vine videos, more recent clips appear to be much longer duration in length, such as the 2:24 video […]
Twitter Removes Bing Translations While Yelp Adds Them
Twitter has quietly removed the option to translate tweets from their platform. The addition made it easy for users to translate tweets made in other languages, something that was valuable for those working in international markets or simply those with friends around the world. The translation service definitely had some hiccups – especially when people […]
Twitter Hints at eCommerce, Adds New Payments & Shipping Options
Twitter has just dropped a huge hint about where they plan to go for commercial Twitter users, with a brand new “Payment and Shipping” setting that has showed up on some mobile user’s Twitter accounts. Twiter hints at ecommerce future with new “Payments & Shipping” option in settings. Click To Tweet Here is what the […]
Your Twitter Stream Could Be Filled With Brands Your Friends Follow
Regardless of what you think of ads on Twitter, there are some people unhappy with a new test Twitter is running which seems to be disguising sponsored tweets as regular tweets. These tweets appear to be from highly-followed accounts, but they show up in the stream with a notation about “<name> follows” along with a […]
Twitter’s Biggest Advertising Problem & Why It Hurts Marketers
As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter […]
Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Twitter Embeds Linked Tweets on Web Version of Twitter
Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps. Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]