Last week, Tony Wright and Chris Boggs responded to questions about the proposed Code of Ethics that SEMPO is spearheading. Now I have put questions to several well known industry experts to get their reactions and opinions on the Code of Ethics plans. I spoke with Rhea Drysdale, CEO of Outspoken Media; Kristine Schachinger, an […]
SEMPO Responds to Questions About the Proposed Code of Ethics
There has been quite a bit of concern and controversy surrounding the industry Code of Ethics (COE) that SEMPO wants to see implemented. There has definitely been a lot of questions, so I approached both Tony Wright, the VP of Communication and Public Relation for SEMPO, who led the original SEMPO meeting about the plans […]
Why Duane Forrester is a Fabulous Search Personality of the Year
As one of the judges for this year’s US Search Awards, I knew who the winner of the Search Personality of the Year would be – Duane Forrester of Bing Webmaster Tools. And what made this choice even better? Sitting close to Duane Forrester as Marty Weintraub – last year’s winner – described the winner […]
First Look Into SEMPO’s Code of Ethics Plans
Many SEOs have been concerned when the news broke about SEMPOs plans to create and potentially enforce a code of ethics on the SEO industry. At Pubcon, SEMPO held an information meeting to give more details on how they plan to create and implement the code of ethics. Tony Wright, the CEO of WrightIMC led […]
10 Ways to Make the Most of Attending or Speaking at an SEM Conference
Part 4 in a series. Parts 1 (SEM Conferences: Reflections at the Crossroads), part 2 (Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences) and part 3 (21 Non-Obvious SEM Conference Takeaways) here. Here are the remaining ten hopefully unusual insights from the past 12 years of conference-going. This list isn’t directed […]
21 Non-Obvious SEM Conference Takeaways
Part 3 in a series. Parts 1 (SEM Conferences: Reflections at the Crossroads) and 2 (Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences) here. Now you’ve heard about why the conference world might be changing, and also why the conferences remain important. Now for the fun. What have I learned at […]
Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences
Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called […]
SEM Conferences: Reflections at the Crossroads
It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant. How dire is the situation? Whoops, I might have let the cat out of the bag. “Flux” is usually a code word for “trouble.” The old logic may be unraveling. […]
What Would Aliens, or Anyone Else, Think of Us?
Several recent events have had all the major social media platforms awash in discussions (and flames). From Fallujah-like scenes in Florence, Missouri to what seems like half the planet’s populace dousing themselves in ice-water, one has to wonder what observers from other worlds would think of us. I know what I think of us, but […]
PPC Growth Hacking: Building a Community Through Shared Knowledge
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]