Olapic, a leading earned content platform, released the results of a global study this week exploring the impact of user-generated photos on consumer trust and brand engagement. Results show that of those surveyed worldwide, consumers are seven times more likely to trust social media photos featuring “real people” than traditional advertising, findings that may have […]
Award-Winning Video Campaigns Are Also Delivering Business Results
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of […]
A Few Big Thoughts on the #Twitter10K Tweet News
How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change […]
160 Web Marketing Events Deserving Attention in 2016
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV
According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During […]
Second Generation of Sharing: Interview with Ed Haslam, CMO ShareThis
Yesterday, we looked at Unruly’s list of the 10 most-shared Super Bowl ads of all time. Today, let’s listen to what Ed Haslam, the CMO of ShareThis, has to say about the state of digital sharing. Greg Jarboe: I read recently that you think that think that the social data industry is right on the […]
Where is Social Content Going – The Web Summit 2015 Recap
Last year, when I attended the Web Summit (Dublin, Ireland) for the first time, I was not fully aware of what was happening. The event was much bigger than I expected, and there were so many sessions going at the same time. The biggest challenge of all was that many stages were far apart from […]
Social Signals Do Not Directly Impact Google Search Rankings
People have always pondered just how much impact social signals actually have when it comes to the search results. While Google has said on numerous occassions that social signals, such as shares, likes or retweets, do not have any impact on the Google search results for ranking, because Google can index those pages, there is […]
Photographer Suing Those Who Retweeted and Liked Photo in Copyright Infringement Case
How often do we see an image on Twitter or Facebook, think it is an amazing image and share it without even thinking about it. Well, if this copyright infringement case succeeds, it could have a huge implication on anyone who retweets or shares an image, even if they weren’t the ones who posted it […]
Google Removes Brand’s Google+ Posts from Knowledge Panel
One of the perks for brands who were also active on Google+ is that their most recent post on Google+ would also be featured in the knowledge panel for their brand or company, whenever it was triggered in a regular Google search result. Not any longer. Google has removed all Google+ posts from being displayed […]