One of the perks for brands who were also active on Google+ is that their most recent post on Google+ would also be featured in the knowledge panel for their brand or company, whenever it was triggered in a regular Google search result. Not any longer. Google has removed all Google+ posts from being displayed […]
Google: PageRank Sculpting Still Doesn’t Work
Years ago, PageRank sculpting was the “big SEO thing” and it seemed like all SEOs – at least those who followed the SEO forums at the time – were trying it out. SEOs are still doing sculpting, although to a lesser extent, these days, but how effective is it? According to Google, not at all. […]
Google Adds Founder & Management Featured Snippets & Rich Lists for Companies
Google has added founder and management information for many large companies into their search results. They appear as rich lists, featured snippets, and carousels, and they appear alongside the traditional knowledge panels that Google has displayed for many companies for some time. The rich lists show up for a variety of companies – both tech […]
Differences Between 404 and 410 for Page Removal, According to Google
John Mueller has recently been tackling emails he has been receiving and posting responses to help webmasters who may be dealing with the same issue. \ The latest question is in regards to removing a large number of pages that will never return to the website, and whether a 404 or a 410 response is […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Web marketers have known for years that the words we use in page URLs were factored into the search algorithm. There has always been a debate as to how much of a factor these words contribute, but the general consensus is between a little and not much. In fact, for years SEOs cautioned against changing […]
Google Adds Featured Snippets & Rich Lists for Books
If you are an avid reader, you will be happy to know that Google has expanded on the number of book related search queries that will now trigger a featured snippet or rich list in the search results. They are showing up for a variety of queries when searching for a book or book series […]
Google Testing New URL Color in Search Results
You have to have a pretty eagle eye to spot this latest Google test, which seems to be tested on only a small number of users. Google is testing a new shade of green for the URL line in the Google search results. Binghamton Times was the first to notice the change, which was only […]
Google Missing Thumbnails for Some Search Results
Some search results that would normally display a thumbnail are missing their images in Google. While it isn’t clear why some of the thumbnails are empty, it is definitely unusual and a bug/issue I haven’t seen before. When you view the image however, it shows that the thumbnail is simply a 1×1 pixel white image. […]
Best Practices for Adding a Store Locator to Your Site
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]