Gary Illyes has said previously that HTTPS acts as a tie breaker in the Google search results.  In the hangout this week with Bruce Clay, Illyes says that it acts as a tie breaker, but that it can also give an edge for websites in competitive market areas. If you are in a competitive niche […]

We talk periodically about the concept of over-SEOing websites, but for the most part, people don’t really see the downside of it, so long as the over-optimizing doesn’t cross the line into black hat SEO techniques.  But in yesterday’s Google hangout with Bruce Clay, Gary Illyes talks about over-SEOing, and specifically the type of over-SEOing […]

One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks.  And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up […]

We have another update on when we might see a Google Penguin refresh, and it looks like we will still be waiting a while.  According to Gary Illyes, Google Penguin is still months away from happening. In yesterday’s hangout, Gary Illyes discussed Penguin and said while he was away on vacation, as far as he […]

In a hangout that Google’s Gary Illyes did with Bruce Clay yesterday, the topic of Panda came up.  While many SEOs refer to Panda as a penalty, and some argue it acts like a penalty, it is actually considered a search filter, since it is applied after the core algo.  And Illyes said that they […]

For those of you that still love the old Search Queries report in Google Search Console, you won’t be happy to know that Google tends to remove all access to it on Wednesday, September 16th. Google began removing access to the old Search Queries report a few weeks ago, to encourage webmasters to start using […]

In today’s Google Webmaster Office Hours, John Mueller spent some time talking about quality content and some of the triggers – such as empty listing pages – that are seen as a quality problem. While talking about quality content, he also said that Google’s quality algos work site-wide, looking at all the indexed content on […]

In today’s Google Webmaster Office Hours, John Mueller was asked a question about whether or not it is okay to serve different HTML and content to different browser types, such as serving something completely different to Chrome users compared to what Safari users see. In micro-optimization, there are some who will optimize for different browser […]