Google is serving a new style of featured snippet. And while they are pulling the data from the page of the featured snippet, they are using that data to create thumbnails for searchers to click to new Google searches, rather than leading them to the page they are pulling the data from. This means that […]
Google Promotes eSports with Google Search Features & Carousels
Google is now showing teams and match scores as special search features in the search results for some esports teams. First, they have a new carousel for esports, although it is incorrectly labeled as simply “Sports Teams” rather than the more common “eSports”. Here is a carousel for both League of Legends and Overwatch. It […]
Google Shows Real World Speed Data in PageSpeed Insights Tool
Google has released a new version of their PageSpeed tool, which now shows “real world” user speed experience, rather than strictly what Googlebot is seeing when you run the pagespeed tool. This means site owners can get a more detailed representation of what their visitors are seeing – or waiting a long time to see […]
Google Updates AMP Testing Tool for Multiple AMP Styles & Submit AMP Page
Google has updated their AMP testing tool with a ton of new features. The main update now shows examples of how AMP results appear in the Google mobile search results. Google has also updated features for submitting an AMP page to Google and viewing AMP source code. The new update shows three different styles, the […]
Google Search Console Adds 16 Months of Data
Webmasters have been asking for more data in Google Search Console beyond the 90 days it has offered. And webmasters are finally getting it – and more than the 12 months many assumed would be added. Google has confirmed in a blog post that the new Google Search Console will have 16 months of data. […]
Insights from Google’s Voice Search Quality Rater Guidelines
Google has released quality rater guidelines specifically for voice search, the first time they have published guidelines specifically around the evolving world of voice search and assistant responses for search queries. While most will refer to them as the voice search quality rater guidelines, the official name is “Evaluation of Search Speech – Guidelines.” For […]
Google Sending Manual Actions for Event Markup Spam in Search Results
Google is finally taking action against those site owners that are abusing event markup in the search results. Those caught will have their markup removed from the search results and receive a manual action. Event spam started showing up a lot more frequently in the search results several months ago. Instead of using the markup […]
Google: Why Featured Snippets Rankings are Volatile
If you are an SEO, chances are pretty good you have managed to score a featured snippet in the Google search results. But, you probably noticed that the rankings are pretty volatile around featured snippets, and see two sites repeatedly flip-flop in and out of the featured snippet position, even if neither page has changed […]
Google Adding More Structured Data Search Features to Search Results
At Pubcon yesterday, Gary Illyes confirmed that Google is planning to implement more search features to the search results that are pulled from structured data found on webpages. As part of a longer conversation about schema being used to help Google better understand and rank webpages, he said that Google will be focusing quite a […]
Adding Structured Data Helps Google Understand & Rank Webpages Better
At Pubcon yesterday, Gary Illyes from Google focused quite a bit of time on structured data, stressing the importance of its use by site owners. And while schema is popular for some types of websites, many sites are not implementing any kind of schema at all, or perhaps only default schema their CMS adds. Illyes […]