Ever since Google began displaying ads in a local pack style, many were anticipating that Google would also begin to display ads within the regular local 3-pack as well. And it seems they are now doing just that. Ryan Scollon spotted an AdWords ad appearing within the regular local 3-pack in the Google search results: […]
Expanded Text Ads Now Available in Google AdWords
Google AdWords has launched expanded text ads for advertisers. These expanded ads are mobile optimized for better performance with additional room for descriptions and the all important headline. Google is also discontinuing the use of the regular text ad format later this year. The new format adds about 50% more ad text with two headlines […]
Google AdWords Launches Device Bid Adjustments
Google AdWords announced earlier this year at the AdWords Summit that they would be launching device bid adjustments, giving advertisers more flexibility with how they bid on mobile versus desktop versus tablet. As we reimagine how ads look in a mobile-first world, it’s also important to have more flexible tools that help you optimize device-level […]
Google AdWords Truncating Headlines for Some Ads
SEOs are used to Google truncated their titles in the search results, most often because the title is too long for the search results. But now it seems Google is also truncating Google AdWords too. Mark Kennedy spotted the AdWords truncation and posted a screenshot of it. Because titles are actually pixel length and not […]
Google Flights Testing Thumbnail Ads in Search
Google is testing out a new version of Google Flights ads, this time with destination images to entice clicks. Conrad O’Connell was the first to spot the new test. They are labelled as Sponsored, and it also includes a link for more destinations. It isn’t clear where Google is pulling the thumbnails from, as some […]
Google Showing Shopping Product Search in Local Knowledge Panel
Google has added a new paid component to local business knowledge panels – a link to directly search for products. Nicolai Helling was the first to spot it and posted it to the Local Search Pros Google+ group. Here is an example of it: It goes to a custom product search landing page: It includes […]
Google Confirms AdWords Keyword Planner Includes Organic Traffic
There has been some confusion over the last few days over Google’s AdWords Keyword Planner and whether or not it includes organic traffic or if it just includes searches where an AdWords ad was available to be served. Glenn Gabe asked AdWords about whether these estimates were based on ads or all searches, and he […]
Google Launches New Google Partner Badges & Adds Premier Partner
Google is introducing brand new Partner badges for advertisers and are launching a new Primer Partner status as well. But what is most notable for many is that Google has finally added information to the Google Partners badge which shows that the badge is for advertising. While it doesn’t show it on the regular view, […]
Google’s Keyword Planner Now Combines Keywords for Search Volume
Google’s Keyword Planner has been a staple for both advertisers and SEOs to get an idea of traffic volume for keywords. This helps identify the keywords with the most traffic as well as identify keywords that have lower volume, which often means less competition. But a major changes to Google’s Keyword Planner has made those […]
Google Restricts Keyword Planner Access to AdWords Advertisers With Active Campaigns
Do you use Google’s Keyword Planner for keyword research for SEO? Unless you are running an active AdWords campaign, you will no longer have access to use Google’s keyword tool at all. Over the weekend, I began hearing reports that Google has turned off access to those that use the tool without also being an […]