While advertisers have not been able to use emojis in AdWords ads for some time now, it seems there is another eyecatching way an advertiser can play with the look of their ads – this time by using strikethrough text. Here is how it appears in the search results. First, as it appears in the […]
Google Shows Special Ad Note for Vehicles in Local Ad Pack
If you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting. It highlights the type of vehicle dealership it is at the top of the local pack ad units. I have spotted Google doing more testing of the local […]
Google Changes Product Listing Ads to Carousels on Desktop
Google has made a change where Google’s regular Product Listing Ads (aka Shopping Ads) are showing at the top of the search results in carousel format. Google has made this change to searchers in the US, although it is likely international as well, for those that have shopping ads in their country. Google showing a carousel […]
Google AdWords Testing Click to Text Business Option in Mobile Ads
Google is testing a new click to text option in Google AdWords ads that appear on mobile. While some businesses have an option to call, these ones are specific to a text only option, allowing a searcher to text the business instead of phoning. Here is what it looks like (screenshot taken earlier this week): […]
Google Serving AdWords Local 4-Packs in Mobile Search Results
Google is stepping up their local pack ads in a big way. Google is testing new 4-pack local ads, showcases up to 4 “nearby businesses” for local related mobile search queries. This is pretty significant, since it is expanding Google’s expansion into local pack style ads. But it pushes down the organic search results when […]
Google Testing Yellow AdWords Icons Again
It was a huge change when Google switched their yellow ad tags to a green one. But it seems they might not be set on keeping the green forever. Google is testing the yellow AdWords tag once again. Here is how it looks, but it seems to be the identical yellow tag they used for […]
Google Testing Grey Icons in Google AdWords Mobile Ads
Google is testing new grey colored icons within Google AdWords mobile ads, replacing the usual blue colored icons searchers normally see. Here is how it looks: As you can see, Google has replaced the direction icon with a new map marker in grey and changed the call icon to grey as well. Here is how […]
Google AdWords Requirements for Detailed Keyword Planner Data
A few days ago, Google AdWords shut off detailed Keyword Planner data from all AdWords accounts except for those advertisers above a specific threshold. And many have been questioning what that threshold is… in other words, how much do they have to spend to keep the detailed data level. Unfortunately for SEOs and low budget […]
AdBlock Plus Selling Ads to Display in Place of Blocked Ads
AdBlock Plus, the most popular tool to block ads on websites, is now selling their own ads through a partnership with ComboTag . AdBlock Plus has launched the Acceptable Ads Platform, a new ad network that replaces the blocked ads on a website – ads that would normally disappear on a site for a user […]
Google AdWords Announces Call to Action YouTube Video Ads
Want to create video ads for YouTube with a call to action instead of the usual pre-roll video ad format? Google AdWords has announced a brand new TrueView video ad that allows advertisers to include call-to-action buttons. The new call-to-action buttons can be tailored to fit the specific video ad, such as using “Learn more”, […]