We are used to seeing Google AdWords showing mobile Product Listing Ads that are in carousel style. It seems they are now testing a non-scrollable version that sees two individual product listing ads at the top of the search results instead of the multi-product carousel we primarily see in the mobile search results from Google. […]
Google Local 4-Packs Showing 1 Ad & 3 Organic Local Listings
We have seen local 4-packs from Google where Google will show 4 paid local listings in a local 4-pack. But it seems Google is now testing a single map pack with a combination of both paid and organic listings. Sergey Alakov spotted this in action this morning, with one paid local listing followed by three […]
Google AdWords Testing Local Inventory Ads in Local Pack
Google appears to be testing a hybrid of a local pack listing with shopping ads, where it is highlighting products available locally, but within a local pack style, including map. Mike Blumenthal shared a screenshot showing it in action: It shows a thumbnail of the product, along with details such as price and ratings, but […]
Google AdWords Testing 3 Product PLAs at Top of Search Results
Google is testing a reduced number of Product Listing Ads showing at the top of the search results. While we usually see 6 items, and often a carousel, seeing only three items is a bit unusual, especially when there are more products available that could be shown. What I find most interesting about these is […]
Google AdWords Expands Product Listing Ads on Right Sidebar
It looks like Google is expanding the size of the Product Listing Ads on the right sidebar of the search results. There are now some PLAs displayed with three rows of products, up from the usual two. When Google shows Product Listing Ads (aka Shopping Ads) in the search results, we either see one row […]
Google Testing PLA Carousel Divided by Brands & Retailers
Google is testing an interesting PLA carousel. This one will break down a more generic product search to show groups of items split up by retailer. It seems to show up when a searcher is searching for something that is a bit more generic, and would need to be targeted a bit tighter to show […]
Google Showing Ratings in AdWords Location Extension Ads
Google seems to be returning ratings to location extensions of AdWords ads in the Google search results. They originally launched last year, but then vanished from use. Here is what it looks like: But when you view it as part of the page, the ads with location ratings really stand out, especially if none of […]
Bing Ads Launches New Black Friday Flyers Carousel
Bing Ads has launched a new design of their Black Friday flyers carousel this year. This new carousel gives searchers quick access to Black Friday flyers from well known brand advertisers. These flyers are paid ads, but unlike last year’s flyers which were done through Flipp, these flyers are from the brand advertisers directly. Here […]
Google Brings Home Services Ads Carousel to Mobile Search Results
Google has launched Home Services Ads in the mobile search results. While they have been showing for quite some time on desktop, there had only been brief tests on mobile. You can see each listing also shows a service area on the map within the listing in the carousel, to help users see if each […]
Google Adds “Google Guaranteed” to Home Services Ads
Google has made many changes to the look of their Home Service Ads since they initially launched. But the latest change is probably the boldest and most noticeable one yet. Google has added a green checkmark shield to individual Home Services Ads, along with “Google guaranteed” next to each listing. Here is what it looks […]