My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]
More Networks Affected by AdRoll Retargeting Bot & Advertisers Getting Refunds
One of the mysteries of the huge increase in direct traffic this month coming from IE7 browsers was solved when it was determined that AdRoll retargeting was one of the focuses of the spam bot. However, the issue is a lot more widespread than initially believed. In an email to The SEM Post, Stephanie Sibal […]
AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges
Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US. This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters. Barry Schwartz was the first to publicize the […]
New Dynamic Sitelinks Coming to Google AdWords
Pay per click experts know that carefully crafted sitelinks can perform phenomenally well for advertisers, leading them to either the best content on the site, or the content that is most likely to convert well or provide the highest ROI. However, advertisers who have carefully crafted those sitelinks could see them replaced by new dynamic […]
How to Prevent Your AdWords Ads From Being Displayed in Apps
If you like running on the Google Display Network but are loathe to have your ads running inside apps, there is good news. Google has a feature that allows advertisers to prevent their ads from being shown in apps, or from being shown in specific apps, a feature that has been available for some time, […]
Finally! Bulk Upload Support For Adwords Call Extensions
Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]
Life Insurance Company Advertises on “Malaysian Airlines” on AdWords
We have often heard about pay per click advertisements being displayed at inopportune times or on inopportune news stories, but it is mostly the case of PPC managers who don’t react quickly enough when a bad news story hits their market area – such as cruise ships advertising on Costa Concordia news stories or Porsche […]
Control Your Negativity! (With Shared Negative Lists)
I’ve had the opportunity to audit hundreds of AdWords accounts over the last decade. I’m happy to say that the “face-palm” horrible accounts that I see are decreasing in volume as the bar is raised in our industry towards effective management. I am starting to see the opposite problem though – overly optimized accounts. That’s […]
Google AdWords Advertisers Can Merge Google My Business Location Information
Google has announced new feature that will allow AdWords advertisers to link their AdWords account to their Google My Business account, which will allow advertisers the ability to easily set up location extensions at the account level. This feature will make it much easier for businesses to manage location extensions for the advertisements both on […]
What QVC Can Teach You For PPC
According to QVC, they reach approximately 85 million American homes and add more than 194,000 new customers each month. Wouldn’t you like to accomplish just a fraction of that with your search marketing? As I recently watched a QVC program, I realized we are not so different, shop at home and PPC. We both have […]