In November 2013, Google announced a new campaign type “Search Network with Display Select”. These are primarily search campaigns but include highly relevant keyword/contextual targeted (more stringently targeted than regular keyword/contextual targeting) impressions on GDN. Small advertisers have seen some promising results with the campaign type, but adoption in enterprise level accounts, where splitting search […]
PPC Growth Hacking: Building a Community Through Shared Knowledge
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]
Google’s New AdWords Tracking Follows User Between Apps & Mobile Web
Reports state that Google is ready to begin testing a new type of tracking that will enable users to be tracked between apps and pages as one user. Right now, the same user who utilizes both apps and regular mobile are considered two different people for tracking purposes. This obviously creates a gap for advertisers […]
Why Marketers Should Have “CLIENTS” Vanity Plates
Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be cool to drive around with the plate ADWORDS. In Ontario, where they cram eight letters into a vanity plate, I could even go with PAGEZERO – following the logic of […]
Google Testing Music Pay Per Click Ads in Knowledge Graphs
Google is testing out new pay per click ads that promote music listening services when a Google search is performed for well known bands or artists. In the knowledge graph for artists on the right side of the page, the ads appear underneath the artist photos and name. Because it appears above the biography, these […]
Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is clicked on is the one that counts. Sometimes advertisers will struggle with underperforming campaigns trying to decide if they are working or not, especially when they don’t see conversions coming through. We know that searchers will do multiple searches […]
Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links don’t have to link to pages on your site? You can use them to promote your social media accounts too. If you are working on building up a social media profile for your brand, you can set up […]
Does Your SEM Company Fail at Mobile Marketing?
Mobile Marketing has been urgently knocking on search agencies’ doors for years now, begging to be integrated effectively into their offerings, but the plea remains largely unanswered. Early this year, 2014, Acquisio surveyed a group of SEM agencies to learn their top digital advertising objectives for the year. When we asked the agencies about the […]
Bing Ads Launches Brand New Interface & Features
Bing Ads has launched their promised update of Bing Ads for advertisers, revamping the user interface and adding additional functionality and features that have been requested by the community. This new look has been beta tested by Bing Ads advertisers for feedback prior to being released to more advertisers. The new look, which has started […]
Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script
If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]