Everybody makes mistakes. Having audited hundreds of AdWords accounts, I’ve seen plenty of PPC blunders. Blindly accepting Search Query suggestions: we all know that examining search queries to find potential positive and negative keywords is a “best practice.” It’s easy to generate a Search Query report – when viewing keywords, just look under the Details […]
Promote Your Apps With YouTube and Search AdWords Ads
Google has announced they have launched new app advertisements for both Google Search and YouTube. Google initially announced the ads would be coming back in June, at the same time they launched new app display ads. The new ads are available globally. They are also designed to only show to users who do not have […]
Bulk Tools for Google AdWords Campaign Settings Arrive, With Some Serious Oversights
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement […]
Website Call Conversions Launched in Google AdWords
Website call conversions has been in beta for a couple of months, and the beta went well because Google AdWords has made website call conversions available to all advertisers. Website call conversions is a new tool that allows advertisers to identify and measure the calls received from your website when they are the result of […]
Google Launching Ad-Free YouTube Music Key Subscription Service
If you are currently running pay per click ads on YouTube, you should be aware that Google is reportedly launching a brand new YouTube Music Key subscription service – and the features include an ad-free YouTube, and it is free to trial for the first 90 days. There are many advertisers who are running successful […]
Near Exact Match Monitoring AdWords Script
Google’s recent tyrannical announcement to force AdWords advertisers to accept close variants with exact and phrase match has caused many sophisticated advertisers quite a bit of heartburn. For one, I’m concerned that with large and detailed accounts the loss of control can result in a major reduction in efficiency. It’s great (for Google) that the […]
All Exact & Phrase Match Keywords Turning Into Close Variant Keyword Matching
If you are still using exact or phrase match keywords, you should be aware that Google AdWords will be applying close variant keyword matching next month. This also means the many advertisers who were disabling close variants for exact match keywords will no longer be able to do so. Who Will This Affect? Because of […]
Are You Making These Costly Retargeting Mistakes?
When I audit Adwords accounts, I often see accounts where there are still no remarketing campaigns. For others, I see an old remarketing campaign that somebody “tested” at some point and was then turned off due to poor success metrics or very low volume. Most commonly, I see accounts running remarketing, and though the metrics […]
Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup
Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer. As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable […]
Is Google AdWords Incorrectly Forwarding Call Extensions? Why You Should Check Your Ads!
Call extensions have been a pretty popular option for local businesses looking to make it easy for potential customers to reach them. AdWords offers two varieties – one where you list and use your own phone number, or another option with call tracking where Google assigns one of their own tracking numbers and then forwards […]