Google has added more integration between Google AdWords and Google Analytics with more support for Shopping Campaigns. The changes will give advertisers more data about their shopping campaigns, including which products and product categories drive the most purchases. And best of all, these new additions come just in time for the busiest shopping season of […]
Disqus Targeting Ads Based on Your Comments
Do you comment on websites that use Disqus for their commenting system? If so, prepare to be targeted for ads based on those comments and the sites you make them on. 1.6 billion unique monthly visitors see Disqus comments on a variety of websites. It is unknown how many of the websites utilizing Disqus would […]
New AdWords Reporting for Automated Extensions
There are some new changes Google AdWords is making designed to make it easier for advertisers to understand the effectiveness of extensions, particularly extensions that automatically display in ads. Over the coming weeks, we’re rolling out a new report in AdWords that shows you how your ads perform when they appear with automated extensions [http://goo.gl/QpwqtL]. […]
Google AdWords Adds Multiple Account Logins Simultaneously
If you manage multiple AdWords accounts, you have probably faced the pain of logging in and out of AdWords accounts while you do it. AdWords has finally released a new feature that makes it easy for you to swap between multiple Google accounts within AdWords. We know advertisers and agencies are managing multiple accounts, and […]
Bing Ads Adding Third Party Publishers in AdSense-like Program
Bing Ads is planning to add quality third party publishers to their network to display ads from Bing Ads advertisers. David Pann made the announcement at Bing Ads Connect in Redmond Thursday. The program would be similar to Google AdSense, with ads being displayed on publisher sites that are triggered both through search and contextual. […]
Bing Ads Launch Universal Event Tracking Tags
Nishant Gupta from Bing Ads announced Universal Event Tracking (UET) at the Bing Ads Connect event in Redmond, Washington Thursday. It allows advertisers to create and define goals in order to get greater depth of conversion reporting and tracking. Universal Event Tracking is similar to Google AdWords Universal Tags. It is the first step towards […]
Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are […]
Accomplishing a 45% Conversion Rate on a New AdWords Account
Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]
Are Your PPC Campaign Results Better Than They Look? Or Worse?
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability […]
Google AdWords Introducing Local Number Call Extensions
One of the concerns many advertisers have is that local customers might be dissuaded from phoning a business that utilizes call extensions with a number that appears to be outside of the local area, especially for those who might not recognize a Google toll free number used on some ads. However, Google is now introducing […]