Many advertisers would love to show more than one ad on a single search result page. However, this been against the rules for both Google AdWords and Bing Ads. Otherwise, there are some advertisers that would love to block out every ad unit position with their own ads for very competitive search queries. If you […]
Bing Ads Testing Green Ad Backgrounds in Top & Bottom Ads in Search Results
Bing is testing a green background in their ads in the Bing search results that appear above and below the organic search listings. This change is not exactly new, however it has not been seen for quite some time, after initially testing it back in October 2013. It also has the grey border on the […]
Google AdWords Adds New Conversion Estimates to Keyword Planner
Google has announced they have added new conversion estimates into their Keyword Planner tool, timed to coincide with the busy holiday shopping season. When you enter in both conversion rates and values into the keyword planner, Google can show you how they feel changing your bids will impact your conversions. They provide the data for […]
New Diagnostic Tab For Merchant Center AdWords Advertisers
If you are running Product Listing Ads, you’ve probably run into problems and either weren’t aware they were causing issues or you weren’t exactly sure how to fix them. Google AdWords is aiming to alleviate some of these issues by launching a brand new Diagnostics tab located in the Google Merchant Center. The new tab […]
Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours
When Google stopped serving DoubleClick Ads on publisher websites last Wednesday, it turns out that more than 55,000 publishers were affected. The sites, which included major websites such as Forbes.com, The Wall Street Journal and The Guardian, caused issues beyond simple ads failing to load, as it seemed to cause some websites to hang as […]
New AdWords Flexible Bid Strategy Performance Reports Now Live
Good news for flexible bid strategy AdWords fans, as Google AdWords has added new performance reports to help advertisers effectively track and gain more insights into their bid strategies. Advertisers can now access a new strategy-level report, which enables advertisers to quickly see how their bid strategies are performing at a glance. Available metrics to […]
Bing Ads Testing Alerts That Show How Many Visitors an Advertiser’s Site Has Received
Generally speaking, from a consumer perspective, people have more trust in sites they recognize. Bing Ads is taking this a step forward by showing the popularity of advertiser’s websites by displaying the number of times that particular advertiser’s site has been visited in the past month, to help guide a searcher to sites that are […]
Bing Ads Testing Category, Brand Product Names & Features Line with Smart Annotations
Bing Ads is testing a new feature in ads that appear above the Bing search results, displaying related categories for the ad. These are officially called “Smart Annotations”. The category listings appear between the single line of ad text and the site links. The categories cannot be clicked on, and seem to be there for […]
Google AdWords Adds Multiple Business Location Support on Ads
Sometimes when someone would search for a local business, the “closest” location the ad would show wasn’t actually the most convenient location due to things such as freeways, construction or just where the searcher’s next destination happened to be. AdWords is changing that by finally offering local businesses the ability to show up to three […]
Google Analytics Adds New AdWords Reporting Section
Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics. While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a […]