Bing Ads is making some changes to improve how they handle quality score, making it easier for advertisers to understand their quality scores as well as making it available more quickly based on historical data. Quality Scores Updated Faster When there isn’t enough data to give a quality score to an ad, Bing doesn’t report […]
Less Editorial Delays: AdWords Releasing “Upgraded URLs”
Google is expected to announce today that they will be changing the way destination URLs are handled within the platform. With this change, base destination URLs will be decoupled from URL parameters. This feature has been available to API users, in beta, since the summer of 2014 with the release of AdWords API v201406. This change will […]
Bings Ads Streamling How Advertisers Access Data With InLine Reporting
Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab […]
Why Bing Ads Will Eventually Overtake Google Adwords
In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%. If you’re not on the Bing Ads bandwagon yet, it’s time to get busy. I believe Bing Ads will eventually overtake […]
No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
Bing Ads Launches Enhanced Sitelinks to All Locations and Languages
Bing Ads has now launched Enhanced Site Links to all advertisers. The popular feature, which launched in the US last year, now supports multiple countries and languages. Bing Ads is also planning to launch device preferences for advertisers. This means you can select different site links for your ads depending on which device the ads […]
3 Adwords Display Network Power Targeting Tips You Should Know About
The Google Display Network has come a long way in the past few years to become more sophisticated and easier to plan and implement for advertisers. In fact, the advanced options have multiplied in the past year to the point where advertisers may not know about all of the options available. Several newer options could […]
4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget
One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as […]
Bing Testing Bright Orange Rating Stars in Bing Ads
Bing ads has changed up the yellow stars that appear as the ratings annotation in Bing search results and have changed them to bright orange stars instead. These orange stars are extremely noticeable – very high visibility and they completely draw the eye to that particular ad. They appear in both the positioning above the […]
Twitter Plans Publisher Revenue Sharing Program to See Twitter Ads in Third Party Apps
Twitter is looking to share Twitter ad revenue with publishers as they like to monetize tweets that appear in the third party apps and platforms. Twitter wants to be able to place their ads within the Twitter news feed that users who are using other platforms to view tweets, and Twitter would then share the […]