As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]
Google AdWords Quality Score Bug Fixed But Paused Campaigns Won’t Automatically Update
If you noticed Google AdWords quality scores going crazy on Friday, the bug has now been fixed as of Saturday evening. However, if you paused any of your campaigns when you saw the huge drop, they won’t automatically update with their proper quality score. On Friday, numerous AdWords advertisers were noticing that they were suffering […]
Bing Ads Testing Huge 11 Line Ad Units in Bing Search with 7 Annotations
I noticed a huge ad unit appearing in the Bing Search Results today where the Bing Ads advertiser managed to lock out an astounding 11 lines at the top of the search results. The ad appearing for Williams-Sonoma caught my eye because of how many ad annotations (extensions) it had appearing at the same time […]
Bing’s Change to One Page of Search Results for Long Tail Queries Could Hurt Bing Ads Traffic
Bing has changed how they serve search results for some long tail keyword searches, by simply displaying a single page of search results only, without being able to easily view results beyond the first page. Often, for super long tail queries, the search results do tend to get sketchy when you are a couple of […]
Are Dynamic Search Ads Right For You? Part 1 DSA Series
Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also comes with it’s own limitations. Nevertheless, given the right fit, the ROAS (or RODSAS, rather) can be plentiful. If you find […]
Taking Over a Pay Per Click Account? Quick Checklist for Auditing Before Making Changes
Nearly everyone who works in pay per click will take over a pay per click account, whether it is from another agency, another consultant, or even from someone else within the company. Not only do you have to get up to speed with the client’s particular industry, many people have their own way of setting […]
Google AdWords Improves Data Freshness in Reporting for Search Terms, Geo & Placements Data
Jon Dorio, AdWords Product Management Lead, quietly announced on Google+ and Twitter that Google AdWords has made improvement to the freshness of some data reports in AdWords accounts. Search terms, geographic performance and automatic placement stats are all now seeing more frequent updates in AdWords reports. One of the biggest complaints for AdWords advertisers is […]
What’s Going On! Is Google AdWords Squeezing Out 3rd Party Tracking?
Recent announcements by Google AdWords have me a bit concerned and confused. First, it was the new destination url protocol that separates the landing page from tracking parameters. Next came call only ads. Both of these features have big upside potential and should allow advertisers to up their game. But they also have a significant […]
5 Ways To Ensure Awesome PPC Reports
Ah, PPC reporting. It’s a necessary part of any PPC manager’s job, and yet often the most hated. Sure, creating weekly or monthly reports can be tedious, but it’s also important to both the PPC manager and their clients or bosses. I asked members of the PPCChat community for tips on creating great reports. Here […]
Google AdWords Introducing New Dynamic Structured Snippets
Google has added a new extension into the mix with the introduction of dynamic structured snippets, an automated snippet adding additional useful information into an ad based on data from the landing page’s website. Currently, AdWords will show the snippet for retail, hotel and flight searches. They do plan to add additional verticals year this […]