Google is testing adding a “Mobile-Friendly” tag onto the front of the description lines of Google AdWords ads. Here is how Google is displaying AdWords ads with the “Mobile-Friendly” tag. And some from the AdWords footer in the mobile search results. Some advertisers weren’t concerned about whether their sites were mobile friendly or not, as […]
Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for high-consideration products or services that have a long sales cycle. The phrase “long sales cycle” can strike fear in the hearts of […]
Google AdWords Moves Towards HTTPS for All Advertisers
Google is making the move to ensure most of the advertisements running through YouTube, Google Display Network, AdMob and Doubleclick will be served securely. Google as outlined their targets for moving ads to HTTPS from HTTP. They announced it as part of their HTTPS Everywhere mission, which has seen things such as a small search […]
Upgraded Adwords Reporting Rolling Out to Accounts
Who remembers April 22, 2014 when Google hosted a livestream forum titled #StepIntoAdwords on upcoming enterprise level features that would be added to Adwords? Of the announcements, most SEMs were most excited about the promise of customizable multidimensional reports and data visualization tools. Only a week later, excited about the potential, some started questioning when exactly […]
Target Users by Email Address? It’s Coming to Google AdWords
Target AdWords ads by email address? Google is reportedly considering this kind of ad targeting in their war for ad dollars with Facebook. This is a chance that excites me as an advertiser, yet makes me very leery as a user… However, from a user perspective, most would never realize it was happening. It appears […]
Bing Ads Launches Bing Ads App for iOS
Bing Ads has finally launched an app for iOS users who want to be able to easily manage their campaigns from an iPhone or iPad. View performance of their accounts, campaigns, ad groups, ads and keywords Edit budgets and bids Pause and enable campaigns, ad groups, ads and keywords Receive critical alerts such as notice […]
5 PPC Optimization Strategies You Should Be Doing But Probably Aren’t
As a search account manager of some pretty savvy clients, I frequently find myself brainstorming on unique optimization ideas and prospecting for innovative ways to improve search campaign performance. Unlike a prospector from the Alaskan days of old though, I enjoy sharing the nuggets of optimization gold that I find with colleagues and fellow search […]
Google AdSense Publishers Could See Social Casino Ads Unless They Opt Out
Do online social casino ads drive you crazy? Well, they will now start appearing in your Google AdSense ads… unless you explicitly opt-out of them. Did you know your AdSense ads will start displaying social casino ads on your site unless you… Click To Tweet Google describes the ads as “includes simulated gambling games (including, […]
Experienced Mobile Marketers Show Strong Interest in Ad Opportunities Involving Wearables, Connected Cars, and Connected TVs
According to a new study, 76% of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically. The study was commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. Based on […]
Bing Ads Ending Support for Bing Ads Editor 10.4 & Older on March 31st
If you are a creature of habit and tend to not download a new version of Bing Ads Editor unless you need a new feature or it breaks, you better get downloading quickly as Bing Ads is ending support on March 31st on the Bing Ads Editor 10.4 and older. The latest version of Bing […]