Google is bringing Google Compare to mortgages and bringing it to additional states for auto insurance queries in the Google search results. Dr. Pete Meyers from Moz actually saw this in action a few weeks. It showed up in one of his Mozcast data crawls, although no one has reported any sightings of this showing […]
Google AdWords Launching Mobile-Friendly Hotel & Auto Ads
Google has announced they are launching new mobile-friendly ads that will appear for multiple verticals. These new ads will feature swipe functionality as opposed to the usual mouse or finger clicks on the ads. They also feature a great deal of visual content with multiple images being utilized. The new swipe-able mobile ads are pretty […]
Your Real Ad Extension’s Performance with Segmented Reporting in PPC
When operating within paid search, one of the greatest benefits we have is our data. We can slice and dice our performance by target, term, location, device, message, time, and on and on. And when we find ourselves incapable of accessing this magnitude of information, it can be a bit of a shock. One Google […]
Keynote: Biasing Your Offer with Irrational Neuromarketing by Tim Ash at HeroConf
Monday at HeroConf held in Portland, Time Ash, CEO of SiteTuners was the afternoon keynote speakers on The Context and the Power of Framing: Biasing Your Offer with Irrational Neuromarketing. “Online marketers are focused on the technology and operational aspects of their daily activities. The goal of my keynote is to focus on emerging research […]
Not Goliath? Dominating AdWords Won’t Be Easy
With all the talk of bootstrapped startups, advantages of “nimble players,” and Davids taking down Goliaths, you might be excused for exhibiting an excess of optimism as you enter the PPC fray, even if you’ve heard scary stories about rising click prices. I’m a big proponent of the personality, ingenuity, speed, and agility you find […]
German Courts Rule Adblock Plus is Legal to Use
Online publishers in Germany have lost a lawsuit against the German company responsible for creating Adblock Plus, stating that the company should not be allowed to block ads from being served on their websites. The two publishers, Zeit Online GmbH and Handelsblatt GmbH, were running advertising on their sites Zeit.de, Handelsblatt.com, and Wiwo.de, but felt […]
Hot Topic: Remarketing Lists for Search at HeroConf 2015
HeroConf in on in Portland Oregon, bringing together a crowd of pay per click artists who live for PPC. On Monday, two of the industry’s most engaging speakers discussed the super hot topic at HeroConf, Remarketing Lists for Search (RLSA). Larry Kim, Founder of WordStream was first up and he described how by using RLSA […]
Bing Ads Testing No Background & Ads Tag on Bing Search Results
I noticed a test that Bing Ads is currently running in the Bing Search results that highlights the fact the sponsored ads are in fact advertisements, but while removing the background that many associate with sponsored search results. The end result is an ad which doesn’t really appear to be an ad. This makes the […]
Matched Content from Google AdSense Might Not Match Well
Move over Taboola, Google has come out with their own similar product for Google AdSense publishers, called Matched Content which will serve additional related article results to site visitors. If you are wanting to know if your site has been approved, you will need to go for a hunt into your AdSense account. Once you […]
Bing Ads Testing “Official Site” Tag to Ads in Search Results
I spotted a new change that Bing Ads is currently testing that are being displayed for big brands in their search results. They have a new “Official Site” line added directly underneath the Bing Ads title, and above the displayed URL. Here is how it normally displays in the search results. Bing Search has been […]